An excellent public relations strategy brings many tactics to the table, with pitching at the forefront. Through our pitching efforts, we use two core ways to consider and propel our efforts forward: proactive pitching and reactive pitching.

In the world of a publicist, we start celebrating Mother’s Day in February and Christmas in July. Why? Because that’s what we’re pitching during those months. Public Relations media outreach strategy is divided into two categories: Long Leads and Short Leads.

If you are the lead for media relations for your client or a business, or you do media outreach on your own for your brand. In that case, you’re probably thinking of what these recent layoffs look like for the relationships you’ve built, the pitches you have out, and the businesses and brands you support.

Here are a few predictions for social media content and growth in 2023!

Here are seven things you should start thinking about for your business in 2023 from a publicist.

Public relations is so much more than just experience and relationships.

We know a good one who checks all of these boxes!

It’s more than just pitching the media.